Over the last few months we have gone back and forth on the viability of the punch cards. And, what we determined, based on observation, is that although convenient for the members using them, they are not profitable for the studio.
What we discovered is that those buying punchcards don’t always come into the studio as frequently as they should. Now granted that’s precisely why the punch cards were offered in the first place…so that members had flexibility. Although going through the punch card folder we found some members hadn’t been into the studio in months. That’s not what was meant by flexibility. And, for us to hold on to your punch card waiting for you to return is not something that we want to continue to do.
Unfortunately, when we do a cost analysis those buying punchcards are actually paying less per class then those on a contract. This doesn’t seem fair across the board.
So, effective June 1, 2017 punch cards will no longer be offered.
If you are currently on a punch card, as it expires, you will be given the option of a 3, 6 or 12 month prepayment option depending on the program you’ve signed up for.
This applies to Tiger Cubs, Women’s Wednesday Night Only Karate and the once a week cardio program.
These 3, 6 or 12 month prepayment options can be paid with a check or with a credit card.
Bottom line: the studio needs to be profitable to continue, and the punchcards don’t provide a means for the studio to do so in an adequate way.